Design director specializinG in Merchandising Design and Project Management. Professional experience includes product design from inception to end product. Worked for the top global makeup brands to understand and visually communicate the brand culture through display products strategically placed within its market. Master degree in Design Management, bridging the gap between business and design.
SKILLS
3D SOFTWARE
Alias, Showcase, Pro E, 3D CAD, 3Ds MAX, Solidworks, Rhino, SketchUp, KeyShot, VRay
2D SOFTWARE
Illustrator, Photoshop, InDesign, iMovie, Keynote, Word, Excel, Powerpoint
INDUSTRIAL DESIGN
Research, Human Factors, Materials, Product forming, Sketch, Prototyping, Manufacturing
COMMUNICATION DESIGN
Brand Identity, Logo Design, Package Design, Infographics, Video Editing, Web Design
DESIGN THINKING
Brainstorming, Problem Solving, Strategic Design, Sustainable Design
BUSINESS STRATEGY
Market Analysis, Financial Report, Strategic Business, Operation Management, Employee Engagement, Public Relations
EXPERIENCE
Esteé lauder
Director, Visual Merchandising and store design (july 2018 - present)
Oversee Makeup category and Muti-Channel stores to initiate creative and innovative design solutions, maintain and control the style and standards of Visual Merchan- dising programs; and aggressively pursue the develop- ment and execution of new concepts while being cost effective and at the forefront of design and technology. Ensure global consistency by building strong relation- ships with the regional design offices.
M.A.C COSMETICS
Industrial Designer (Oct 2015 - july 2018)
Oversaw Permanent Displayer category for all store formats nationally and globally. Designed and managed launch displayers, special displayers, multi-channel gondolas, package design and store fixtures. Communicated cross departments and vendors. Presented design concept and prototype to senior management.
HAIR PHILOSOPHY NEW YORK
Brand Designer (May 2015 - Sep 2015)
Designed brand Identity system, website, package and products.
Pâtisserie Francis
Brand Designer & Strategist (June 2012 - July 2013)
Executed market analysis, brand positioning analysis, brand identity design, planned, designed and oversaw the store decorations, meals display and related products design.
FREELANCE
Graphic and Package Designer (January 2011 - Oct 2015)
Designed brand identity, primary and secondary package and marketing materials for brands in beauty, food, hospitality, education and real estate industry.
PROCESS BRAND EVOLUTION
strategist Intern
July 2011 - November 2011
Reviewed marketing trends, executed daily operations, market analysis, customers’ company internal and external situation analysis, and created design to achieve customer needs.
EDUCATION
PRATT INSTITUTE
Design Management,
Master of Professional Studies, 2015
SCHOOL OF VISUAL ARTS
Brand Identity,
Continuing Education Course, 2014
SHIH CHIEH UNIVERSITY
Industrial and Product Design,
Bachelor of Art, 2011
AWARDS
REDDOT AWARD
Germany, 2012
Best of the Best Award
YOUNG DESIGNERS’ DESIGN COMPETITION
Taiwan, 2011
Outstanding Performance Award
CTYPEAWARDS
Shanghai, 2017
nomination award
EXHIBITIONS
REDDOT AWARD
Singapore, 2012
YOUNG DESIGNERS’ DESIGN COMPETITION
Taipei, Taiwan, 2011
NAKANOSHIMA OSAKA DESIGN CRAFT EXHIBITION
Osaka, Japan, 2011
CREATIVITY FAIR
Xiamen, China, 2009
ORGANIZATION
AEDA
(Asia Experience Design Association)
Event & Community Team Leader
May 2016 - Present
FTSANY TAIWANESE STUDENT ASSOCIATES
Vice President
May 2014 - May 2015
PATENT
MULTIFUNCTIONAL SLEEPING BAG
Taiwan U-4580-1
MULTIFUNCTIONAL SLEEPING BAG
China CN 202959281 U
