FRANCIS PASTRY SHOP
From brand creating, market strategy and analysis, to visual identity, Francis has a differentiation from Taiwan pastry market.
Dessert chef, Francis, infuses East and West baking techniques and concepts. She hopes to give a new positioning of the brand and bring to consumers a whole new consumer experience.
MAIN COMPETITOR
Moricaca
TARGET GROUP
25 - 35 years old, Female
This target group desires highly quality and scenario brands. They are romantic and attracted from cute and beautiful elements. Because of that, Francis pastry shop will be cute, romantic and imaginative.
COMPETITOR ANALYSIS BAND IMAGE
COMPETITOR ANALYSIS PACKAGE COMPARISON
